We love seeing how our fans respond to new products. Some of our favorite Instagrammers took to the web last week to show us their love for our new fragrance Fossil 1954. Check out their beautiful images and reactions, and look for #Fossil1954 on Instagram! @kimgenevieve Q: What does the scent remind you of? A: Fresh…


TBT: Tab Clutch

Since its introduction in the early 1990s, Fossil’s tab clutch wallet has been one of our favorite ways to stay organized in style. This 1992 promotion for the first tab clutch was inspired by mid-century ad art. Part of the Sterling leathers collection, it was available in red, camel or brown and featured an innovative—…

Flight Patterns

Flight Patterns

At Fossil, the art of travel and transportation is at the core of our design language. For fall, weexplored this idea through the unique geometry of planes. In our Tillie sweater, the silhouette of a wing gives new life to colorblocking, while a tiny propeller shape creates an eye-catching grid pattern in the Kendra. Both…


Street Style | Real Style

We believe bigger is better when it comes to watches. Long-time fans of the Boyfriend watch, we love how this classic shape in stainless steel perfectly compliments Michaela’s look. Keeping it tonal in shades of black and white, this sporty, cool look is the perfect way to show off a new BF (watch that is).


5 easy items

On the open road or on your daily commute, we’ve curated the five most
 desirable, wearable pieces you simply can’t leave home without.
 Designed to be dressed up or down to align with your personal style, 
meet the modern must-haves of the season! Shop here.  


Anniversary Party

As we enter the second half of the year, our 30th anniversary celebrations are moving into high gear. With parties, special edition products, and collaborations ahead, what better place to showcase all of these to our fans than a new website! Check out 30.fossil.com to get all of the scoop on our history (there’s an…


September Playlist

Set your week to music with this steady set of tracks hand-picked by our designers. Revving up with some upbeat tunes, then winding down to some calm acoustic picks, this playlist is our favorite for September.      


car tin hack

In honor of our car tin promotion, we paired up with Southern Methodist University’s Innovation Gym to turn our classic car tins into remote controlled little wonders. Innovation Gym is a university organization based in Dallas that allows students to hone their engineering and creative skills by working on real world design challenges. The coolest part about this hack? Each…


tbt: black out

Minimal, versatile and cool, black-on-black has long been one of our favorite colorways for watches. For Throwback Thursday, we pulled some of Fossil’s first examples of this bold and versatile trend—a 1991 Tickmaster and Pyramid Crystal style from August 1992 and May of 1994.       As these sleek timepieces show, when black dial…


geometric love

We’re dying over geometric shapes right now!  Whether it’s a simple print or a more intricate Art Deco design, geos are a huge trend. Some of our current favorites are this statement bracelet and pair of studs. They both have an Art Deco inspiration to them, which feels perfectly vintage glam! Even home decor has gone gaga…