Behind The Scenes


on the open road inspiration

Learn about the inspiration behind our Fall 2014 ad campaign shoot. Shot along the Pacific Coast Highway where land meets the sea, we were able to capture moments from our ultimate road trip. Check out the results below and see more of our scenic adventures here.  


tbt: flap bag

Practical and iconic, sensible and stylish—the expandable flap bag is the silhouette we’re currently craving. So for Throwback Thursday, we mined the archives to find our favorite example from years gone by. Introduced in 2000, the Sienna Flap Bag was made from buttery woven leather and featured brass hardware details. We love that the inner functionality…


Happy 4th!

  Happy 4th of July! Thanks to blogger Jenny of Margo and Me, we were able to capture some great holiday shots in Santa Monica (don’t worry, there’s more to come).  Like Jenny, we hope you’re spending the day with a handful of red, white and blue streamers in the air!


summer travel series: kaspar aviators

Last month Kaspar, our Women’s Watch designer, took a week long road trip hitting up destinations like Marfa, TX and Roswell, NM. He even caught some late season snow in northern New Mexico. All of his sight seeing was viewed through the lens of our Kaspar Aviators. (Yes, both he and the sunglasses share the…


Fossil People: Clay Grier

Let us introduce you to Clay Grier – photographer, videographer extraordinaire. While Clay’s nine to five is spent behind the camera in the Fossil photo studio, when he’s not at the HQ you can find him making the perfect pot of coffee or bike riding around Dallas, Texas. Take it away, Clay! Q: Where are…


TBT: Road Trip Watch

This year, Fossil is celebrating 30 years of #ontheopenroad inspiration. From the very beginning, we’ve been all about vintage American travel, and in 1995 we created the Road Trip line as the ultimate nod to our wanderlust. One of our favorites from this collection is this quirky watch, featuring a bright blue face and travel-inspired…


The Story Of: Lace Tile

The playful and bold lace tile print makes its debut this summer on some of our favorite travel-ready bags! Inspired by this intricate staircase captured by one of our concept designers during a summer road trip, the idea quickly found its way into the creative minds of our textile design team. They picked their favorite shapes…


TBT: Mixed Metal Watch

Gold, rose gold, or silver? When it comes to our watches and jewelry, it can be hard to choose. So around here, we don’t think you have to pick just one. In fact, we’ve been mixing our metals since 1991, when we introduced this tri-tone timepiece into our Casual line. We love how the rose…


Fossil Alter Ego: Chelsea Almeter

Chelsea Almeter, a photo studio assistant and stylist for Fossil, brings a stylish eye ot all her on-site endeavors. But when she’s not in the HQ photo studio, she’s in her home studio making one-of-a-kind pieces of art. By cutting patterns and shapes out of vintage maps, Chelsea creates gorgeous three-dimensional pieces. We’re already thinking of the…


TBT: Riley

From the classic Riley to the sporty Cecile, we’re in love with this season’s chic boyfriend watches. But you know what they say— you never forget your first. So let’s throw it back to 2008, when we introduced our first line of oversized but feminine watches. This classic stainless steel chronograph watch, shown in the…