Behind The Scenes


tbt: black out

Minimal, versatile and cool, black-on-black has long been one of our favorite colorways for watches. For Throwback Thursday, we pulled some of Fossil’s first examples of this bold and versatile trend—a 1991 Tickmaster and Pyramid Crystal style from August 1992 and May of 1994.       As these sleek timepieces show, when black dial…


TBT: Fred Fossil

He’s one of Fossil’s most enduring and curious icons, a dashing fellow who has had his likeness reproduced on everything fr­om tins to bobbleheads to night-lights. Inspired by mid-century ad art and brought to life by our first generation of graphic designers, Fred Q. Fossil has stood for our love of vintage American culture ever…


fossil alter ego: cody amos

Let us introduce you to Cody Amos–designer and leather craftsman extraordinaire. While Cody’s nine to five is spent creating men’s accessories product like belts and key fobs, when he’s not at the Fossil HQ you can find him making his own unique vegetable tanned leather goods in Dallas, Texas. Take it away, Cody! Q :…


Introducing Fragrance

Two years in the making, our first Fossil fragrance for him and for her has arrived! Fossil 1954 showcases everything Fossil stands for: authenticity, ingenuity and a timeless devotion to handcrafted design. What better way to celebrate our 30th Anniversary than with a signature scent that remains true to our vintage heritage? Our scent for her was made with a tomboy…


on the open road inspiration

Learn about the inspiration behind our Fall 2014 ad campaign shoot. Shot along the Pacific Coast Highway where land meets the sea, we were able to capture moments from our ultimate road trip. Check out the results below and see more of our scenic adventures here.  


tbt: flap bag

Practical and iconic, sensible and stylish—the expandable flap bag is the silhouette we’re currently craving. So for Throwback Thursday, we mined the archives to find our favorite example from years gone by. Introduced in 2000, the Sienna Flap Bag was made from buttery woven leather and featured brass hardware details. We love that the inner functionality…


Happy 4th!

  Happy 4th of July! Thanks to blogger Jenny of Margo and Me, we were able to capture some great holiday shots in Santa Monica (don’t worry, there’s more to come).  Like Jenny, we hope you’re spending the day with a handful of red, white and blue streamers in the air!


summer travel series: kaspar aviators

Last month Kaspar, our Women’s Watch designer, took a week long road trip hitting up destinations like Marfa, TX and Roswell, NM. He even caught some late season snow in northern New Mexico. All of his sight seeing was viewed through the lens of our Kaspar Aviators. (Yes, both he and the sunglasses share the…


Fossil People: Clay Grier

Let us introduce you to Clay Grier – photographer, videographer extraordinaire. While Clay’s nine to five is spent behind the camera in the Fossil photo studio, when he’s not at the HQ you can find him making the perfect pot of coffee or bike riding around Dallas, Texas. Take it away, Clay! Q: Where are…


TBT: Road Trip Watch

This year, Fossil is celebrating 30 years of #ontheopenroad inspiration. From the very beginning, we’ve been all about vintage American travel, and in 1995 we created the Road Trip line as the ultimate nod to our wanderlust. One of our favorites from this collection is this quirky watch, featuring a bright blue face and travel-inspired…