Fossil People: Betsy Jones-Burgmeier
Oct 18, 2013
We’re pleased to introduce you to Betsy Jones-Burgmeier, Senior Art Director for Fossil image and one of the creative minds responsible for all the quirky, fun, and vintage-inspired Fossil graphics, packaging and concepts. A go-to resource for all things pertaining to vintage research and historical trends, Betsy is also a tennis fanatic and avid Pinterest addict. We loved getting to know more about her and hope you do, too!
Q: Where are you from?
A: ”Fort Worth, TX.”
Q: What do you do at Fossil and what makes your job unique?
A: ”I am the Senior Art Director for graphics + packaging and concept for Fossil image. Along with modern, I research and study 1940s –1960s photography, art, architecture, industrial design, packaging and graphic design, etc, etc.”
Q: What have you learned in your career?
A: ”There is always more to learn and discover. Focus, edit, be consistent, have a point of view, and be true to the brand.”
Q: How would you describe your personal style?
A: ”Really depends on how I am feeling that day, but usually a mash up something basic and something not. The basic is I have a lot of denim and an addiction to gray sweatshirts. The “something not” could be print mixing, a tartan cape, a Mexican embroidered blouse, etc.”
Q: What inspires you on a daily basis?
A: ”I would say my team. All day, everyday they create inspiring design that translates all over the world for a brand I love.”
Q: Your favorite Fossil item for Fall 2013?
A: ”The weather is getting a little cooler here, so I am ready for a new coat. Digging the Laura Funnel Collar Coat. It has some great lines and details.”
Q: When you’re not at the HQ, where would we find you?
A: ”Watching tennis with the hubz, screaming for the Dallas Stars, or getting lost at the museum.”
Q: Who is your style icon?
A: ”Let’s see, I like a lot of people’s style. I really like the 1959 Gidget, she was cute. She had this whole feminine printed dresses one day and hoodie sweatshirt the next. I would probably mix those two things together.”