We are huge fans of letterpress here at Fossil—there’s something about vintage type that we can’t get enough of. One of our art directors, Betsy, recently ventured to Maddison, Wisconsin and couldn’t resist checking out the working letterpress museum, Silver Buckle Press. Director Tracy Honn was kind enough to show her around and give her a behind-the-scenes tour.

This letterpress collection was originally put together by Robert Shaftoe, an art director at the Ford Motor Company.  He named his press “Silver Buckle” after the nursery rhyme, “Bobby Shaftoe’s Gone to Sea”, which shares his last name.

A working letterpress gets prepped for a job.

Hamilton Type letters just waiting to be set on the page.