the story of: triple diamond style
Oct 1, 2012
If you’re on this blog, you’re definitely familiar with the Fossil logo. The blue, red, and gold oval is synonymous with our brand, but our men’s wallet designer, James, has taken inspiration from one of its lesser known elements.
Look closely below our name and you’ll notice a triple diamond layered with a globe. This twist on a vintage map graphic was James’ starting point.
You’ll see a direct translation of that element on the Madison Execufold. The simplified icon adds a graphic touch and takes this clean design to the next level.
Even more interesting is the Zander Flip ID Bifold, shown above. Here, James took the Madison graphic and abstracted it further into a patched leather argyle pattern. We love the incredibly subtle reference to our brand’s DNA.
Sometimes all it takes is a small detail to spark a big design idea. We think these great wallets are examples of just that!